brand.prioritydispatch.netPDC Brand Standards | PDC Brand Standards

Priority Dispatch Brand Standard Login Brand Identity Logos Color Typography Email Signature Templates Iconography Design Elements Imagery Page Menu Brand Identity Our identity isn’t just a logo — it’s a design scheme of several core elements woven together to create a distinctive look and feel that makes the Priority Dispatch brand instantly recognizable. Providing a consistent message of who we are is essential in presenting a strong, unified image of our company. Adhering to our brand guidelines will reflect that Priority Dispatch is committed to quality and consistency. The following core elements of the Priority Dispatch brand will aid you in designing and producing compelling communications, while still allowing a high degree of creative flexibility. Logo The Priority Dispatch logo is the key building block of our brand, the primary visual element that identifies us, and the universal signature across all communications — it’s a guarantee of quality. The Priority Dispatch logo is a combination of our signature arch element and the company name; they have a fixed relationship that is not to be changed in any way, under any circumstance. The primary Priority Dispatch logo has two elements: the wordmark “Priority Dispatch,” and the supporting blue arch. These two elements work in concert and are never to be resized, rearranged, or altered. Primary logo Download PDC_Main_logo 121.95 KB Terms and Conditions Priority Dispatch Corp. is pleased to allow you to use its Intellectual Property for limited use. By downloading this asset, you acknowledge that you may not alter the Intellectual Property in any way or allow others to use it. You agree that copies of the final product using the Intellectual Property shall be provided upon request. Priority Dispatch reserves the right to revoke your use of the Intellectual Property at any time and for any reason. Use of the Intellectual Property shall be accompanied by “© 2020 Priority Dispatch Corp. All Rights Reserved. Used by permission.” I agree to the terms listed above. Download Wordmark Download PDC_wordmark_logos 33.77 KB Terms and Conditions Priority Dispatch Corp. is pleased to allow you to use its Intellectual Property for limited use. By downloading this asset, you acknowledge that you may not alter the Intellectual Property in any way or allow others to use it. You agree that copies of the final product using the Intellectual Property shall be provided upon request. Priority Dispatch reserves the right to revoke your use of the Intellectual Property at any time and for any reason. Use of the Intellectual Property shall be accompanied by “© 2020 Priority Dispatch Corp. All Rights Reserved. I agree to the terms listed above. Download *Please email marketing for vector options of logos. Acceptable one-Color Variations Sometimes, the color of the Priority Dispatch primary logo may not work with a given background, be it an image or a color. In these cases, options are available: The first is to use the simple, neutral single-color version of the logo set in PDC Blue. Another option is to use the simple white, or black, version of the logo. This solution is acceptable when a background is too busy, too dark, or only a single color is allowed for printing. While the primary logo should be used whenever possible, scenarios will arise that can compromise the legibility of the logo, or are simply incompatible with surrounding elements. We offer the wordmark version of the logo as a secondary option, which is only to be used when the primary logo would otherwise be compromised. Minimum size To ensure legibility and recognition on printed materials, the primary Priority Dispatch logo may not appear smaller than 0.625 inches wide, or 100 pixels wide for web use. Clear Space Clear space is equal to 1x (x is equal to the cap height of the “P” in “Priority”), and should surround all sides of the Priority Dispatch logo, including the symbol and logotype, and should always encircle the logo to allow for maximum legibility. No elements, such as typography, other logos, or graphics, should intrude into the clear space. Placing the logo too near a cut or folded edge also violates the clear space. Photos and colors may appear beneath the logo, so long as the logo remains easily visible and recognizable. Note: X is equal to the cap height of the “P” in “Priority.” Unacceptable Applications We ask that designers and users respect the Priority Dispatch logo by keeping it in its original form. To ensure consistency, do not alter, tweak, mutilate, or take any personal creative freedoms with the Priority Dispatch logo. Below are a few examples of practices that would violate the logo and, ultimately, the Priority Dispatch brand. If you ever have any questions about how to use the logo properly, please contact Marketing. Discipline Dispatch System Logos Download PDS Logos 94.05 KB Terms and Conditions Priority Dispatch Corp. is pleased to allow you to use its Intellectual Property for limited use. By downloading this asset, you acknowledge that you may not alter the Intellectual Property in any way or allow others to use it. You agree that copies of the final product using the Intellectual Property shall be provided upon request. Priority Dispatch reserves the right to revoke your use of the Intellectual Property at any time and for any reason. Use of the Intellectual Property shall be accompanied by “© 2020 Priority Dispatch Corp. All Rights Reserved. Used by permission.” I agree to the terms listed above. Download As with the Priority Dispatch logo, our logos for each Discipline System are fixed and not to be altered, either in design or color — though we’ve also created variations on the treatments for each. Medical Priority Dispatch System (MPDS) is green, Fire Priority Dispatch System (FPDS) is red, Police Priority Dispatch System (PPDS) is blue, and Emergency Communication Nurse System (ECNS) is orange; brand color palette details are in the following Color section. Color The Priority Dispatch colors are as important to the brand as the logo itself. Visuals are noticed before text, and they should always be instantly identifiable. The Priority Dispatch colors are as important to brand as the logo itself. PRIMARY COLORS We’ve created five core colors to represent the personality of Priority Dispatch. They provide a modern take on our diverse past, and work together to from the company’s visual brand. PDC Blue PANTONE: 280 C CMYK: 100, 94, 28, 23 RGB: 35, 44, 100 HEX #: 222c64 Dispatcher Gold PANTONE: 7548 C CMYK: 0, 22, 100, 0 RGB: 255, 199, 0 HEX #: ffc700 Code Blue PANTONE: 306 C CMYK: 81, 4, 5, 0 RGB: 0, 178, 226 HEX #: 00b2e2 GunMetal Gray PANTONE: Cool gray 8 c CMYK: 48, 40, 38, 4 RGB: 138, 138, 141 HEX #: 8a8a8d Uniform Gray PANTONE: Cool gray 4 c CMYK: 26, 22, 22, 0 RGB: 189, 187, 187 HEX #: bcbbba Color Relationships Primary colors are used to direct the eye to important design elements and information. Use the blues and Gunmetal Gray strongly and purposefully; use Dispatcher Gold and Uniform Gray sparingly in support of the primary colors. Typography Three font families make up the Priority Dispatch typographic language, chosen for their contrast and boldness. Two of these fonts, Gotham and Garamond, are used as the predominant fonts that represent our brand. The other font, Open Sans, should only be used when access to Gotham is unavailable. Primary Font Secondary Font The primary font should be used whenever possible, availability and compatibility permitting. Primary usage is for headlines, sub-heads, and short-form body copy. download We offer this alternative font as an alternative to the primary font, only to be used in situations where the primary font is incompatible or unavailable (most typically in Windows OS environments), or in long form or official documents. download Typesetting Styles Use of a consistent typesetting style on our communication materials is recommended to reflect a contemporary typ...